Start Here!

This document template should serve as a guide in helping you build your company brand book. This includes important elements of your brand book in every section.


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The Hierarchy

This is a Brand Book Document template.



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What is a Brand Book?


A Brand Book is a document of your brand identity guidelines. It is important to establish your brand identity so you can present your brand to your audience effectively. Having guidelines on how you have a consistent and uniform perception of your brand.


This comprises multiple components that speak about your design, communication, and informational elements around your brand.


Benefits of a Brand Book


A Brand Book is just as essential to any business, whether big or small.


Here are the reasons you need one:


To focus on design and how you present your brand.


To keep your team and clients on the same page.


To serve as a guideline in keeping all your communication and marketing materials consistent.


To help your marketing team how to tell your story.


To increase brand retention and build a relationship with your target audience.


Create your Brand Book!


Let's start by discussing all the important components of your brand book first!


Each component is vital to your brand identity, and understanding each one will help you develop your brand book alongside your goals.


⭐ COMPANY NAME

This is the title of your brand book, which is also your company name. Add your logo below for a more visual design.


This sets the start of your brand book.


📝 Brand Introduction

Creating your brand book includes your story. Add a brief introduction about your company in this section.


The sky's the limit! Be your most creative self to present your brand.


® Logo

This section is for the branding guidelines of how your logo should be used. It is important to indicate the permissions your brand is allowing when using your logo.


You can list the Dos and Don'ts on how to use your logo for a better interpretation.


🎨 Brand Colors

Establish your brand colors by providing the color palettes allowed to be used in all your marketing and communication materials.


Add the psychology behind each color and how this relates to your brand for a more comprehensive guide.


⌨️ Brand Typography

Brand typography is the art of using numbers and letters for your brand. Indicate the font and other typography guidelines that your brand allows.


State the alignment, horizontal spacing, leading, capitalization, and more that apply to your branding.


✉️ Branding Assets

Branding assets are materials specifically designed for your brand.


🟡 A table for your Stationery Assets is included for you to fill in all writing materials created for your brand. These are examples of business cards, letterheads, and more.


🔵 A table for your Promotional Assets is also included for all materials used for promoting, such as training books, media resources, website assets, and marketing materials. Examples of these are brochures, flyers, catalogs, and more.


Don't forget to include all your assets so you and your team can utilize them.


📢 Digital Brand

Your digital brand is how your brand is presented in the digital space. These include your branding shown on your website, social media accounts, apps, and more.


State each digital brand asset to communicate all your digital channels with your team, and include relevant information, such as credentials, references, and more, to each platform.


Don't let your brand miss out on a lot of opportunities in the digital world. Check all your current digital assets and ensure you are active in all of them.


📌 Brand Icons

Brand Icons are everywhere! They come in very handy and help in developing your brand better for your audiences if you have them. State the icons that your team can only use.


Have a better visual if you use brand icons altogether with the other elements of your brand book.


Keeping all these guidelines together and consistent with all your operations will help you increase brand retention and open better opportunities for your brand.



Make it your own!


Now that you understand the importance of each component, this Brand Book document template is already set up for you to fill in the details of your brand.


Focus on your brand identity, and save time starting from scratch.


Use this template now, and take on the world with your brand!



Additional Resources


ClickUp University
Welcome to ClickUp University!
https://university.clickup.com/?utm_source=google&utm_medium=cpc&utm_campaign=gs_cpc_at_nnc_aw_trial_all-devices_maxclicks_lp_x_all-departments_clickup-university&utm_content=mc%20|%20phrase%20|%20text%20|%20brand%20|%20university&utm_term=p_clickup%20university&gclid=CjwKCAjwwo-WBhAMEiwAV4dybSIW2e8qIKLyoxEkc6ZWd_1Ugh39Q3HsbY-_pCu68j1uJRVQM608jBoCsZAQAvD_BwE


ClickUp™ | See What It's All About
Live demos and webinars from the creators of ClickUp. Speak with a platform expert that builds with ClickUp everyday.
https://clickup.com/webinars


ClickUp Blog
Original content from the creators of ClickUp themselves
https://clickup.com/blog/


Use Cases | ClickUp Tutorials & Docs
Templates and ideas specific to your industry or professional field
https://docs.clickup.com/en/collections/1408174-use-cases


ClickApps in ClickUp™
Get the most out of ClickUp with 35+ ClickApps that can be customized for any use case, from automations and sprints to time tracking and beyond.
https://clickup.com/clickapps


Brand Assets & Guidelines | ClickUp™
Here's a list of our brand assets and how to share and promote them within ClickUp's legal guidelines.
https://clickup.com/brand